Naming Unconvention

July 24th, 2008 by Josh | Posted in development |

The following internal email thread provides a peek into Attention Span Media’s rigorous and highly scientific  project-naming process…

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[10am] GARRETT: We need to decide on the name for the show. Let’s get it done by the end of the day and register the domain.

[3:14pm] JIM: After looking at our available name options, the favorite and therefore winner of the long, drawn-out Music Blogger naming process is “Every Good Name Is Already Taken”. Garrett, can you register everygoodnameisalreadytaken.com? Thanks. By the way, there is something poetic about the fact “Every Good Name is Taken” was already taken.

[3:30pm] GARRETT: As of 3:28PM PST, Every Good Name is Already Taken, officially, now that EveryGoodNameIsAlreadyTaken.com is taken.
Yours,
Garrett (A Good Name, Taken) Law

[3:31pm] BRIAN: I was also thinking that “Every Good Name” could be the name of the Web Series. I like the idea of the Blog/magazine that the characters write for being called “Every Good Name is Already Taken,” but I think these characters (the writers of the blog/magazine) would refer to it as “Every Good Name” and so should/would the viewers of the show. So…. I think we should also get everygoodname.com (which appears to be available) and refer to the show as “Every Good Name” (which is an abbreviated version of what the blog/mag is called). Thoughts?

[3:34pm] GARRETT: So now, Every Good Name is taken by us, meaning apparently that my previous email stating that every good name is already taken wasn’t totally accurate. Hopefully now, it is.

[3:42pm] BRIAN: Haha. Thanks, Garrett. We will let you know when we change our mind again.