Good shows on the Web: worth 2.8x as much as prime-time TV
This Inside Online Video starts with the exciting nugget at the heart of a recent Forrester Research report: prime-time TV advertising time goes for $25 per thousand views (CPM), while the best-produced shows garner $70 CPM on the Web. That sounds about right to us. Also nice to hear that this year’s online video ad spending of $471 million will be increasing over the coming years to $7.2 billion in 2012.
