Superbowl Ads and Big Seed Marketing Theory
Thursday, January 29th, 2009 Posted in Uncategorized | CommentsIn this article and podcast, Yahoo! Research scientist and Columbia University professor Duncan Watts explores an alternative to the volatile "viral marketing" model. He argues that reliably reproducing viral hits such as Star Wars Kid, Numa Numa, and the like ...
2009 Oscar Nominees Parodied!
Thursday, January 29th, 2009 Posted in comedy, current events, video | CommentsSock Tube Presents is at again, with 5 new parodies of the Academy Awards Best Picture Nominees! There's even some celebrity cameos (Milk? Maury Povich? Blossom? You betcha!), so head over to Sock Tube Presents and get primed for the ...
Dorm Life Season 2 Trailer!
Tuesday, January 27th, 2009 Posted in comedy, development, video | CommentsThe Dorm Life Season 2 trailer is out, and it's an understatement to say that we are all very excited! Season 2 will be arriving on March 2, but get a taste of it now via the trailer.
Marketing Decision Makers Eye Online Video
Tuesday, January 27th, 2009 Posted in video | CommentsPermission TV recently conducted a survey of more than 400 senior-level marketing decision makers, uncovering the following nuggets: 66.8% of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, >50% of respondents plan on implementing or extending ...
Standardizing Video Ad Formats
Thursday, January 22nd, 2009 Posted in video | CommentsSpeaking of ROI, a great story on video advertising hit the wire last night. "The Pool" - a consortium comprised of marketers such as Allstate, Capital One Financial, and Applebee's; and technology firms such as Microsoft, Yahoo, CBS Interactive, and ...
Drab Bus Rides and ROI
Wednesday, January 21st, 2009 Posted in Uncategorized | CommentsRiding the bus in to work this morning, two media factoids hit me right in the eyeballs, and set me a'thinking. I took my seat, Wall Street Journal in hand, and asked myself why the inside of the bus was so ...
