Marketing Decision Makers Eye Online Video
Permission TV recently conducted a survey of more than 400 senior-level marketing decision makers, uncovering the following nuggets:
- 66.8% of respondents identified online video as a primary focus of their 2009 digital marketing campaigns,
- >50% of respondents plan on implementing or extending an online video project in Q2 2009, whereas less than 33% are currently doing so, and
- 63.9% of respondents view a branded content/video destination as their most likely online video initiative in 2009.
Those are some tasty nuggets, no?
