Wikipedia as a Lead Gen?

Wednesday, May 13th, 2009 Posted in ratings | Comments

Wikipedia has consistently ranked within the top-10 referrers for Dorm Life - something we never paid attention to, as we just assumed the traffic was comprised of Dorm Life fans who checked out the Wiki, then flowed into Dorm-Life.com. However, I ...

Bit.ly: Analytics Service Disguised as URL Compressor, Part Deux

Friday, May 8th, 2009 Posted in current events, ratings | Comments

This week, Bit.ly became the in-house URL compressor for Twitter, Marshall Kirkpatrick reports at ReadWriteWeb.  We wrote a few weeks ago that we love Bit.ly for the rich tracking and analytics it provides - apparently, we're not alone. Kirkpatrick quotes James ...

NY Mag on Dorm Life: Between Barbecues and Supercomputer Jeopardy!

Thursday, May 7th, 2009 Posted in media coverage | Comments

We've come to enjoy The Approval Matrix, New York Magazine's witty and multivariate monthly cheers-and-jeers item.  So we were pumped to see a Dorm Life shout-out in this week's Matrix: [caption id="attachment_232" align="alignleft" width="523" caption="NY Mag May 11 09"][/caption] According to this ...