Wikipedia as a Lead Gen?
Wikipedia has consistently ranked within the top-10 referrers for Dorm Life – something we never paid attention to, as we just assumed the traffic was comprised of Dorm Life fans who checked out the Wiki, then flowed into Dorm-Life.com.
However, I noticed last week that traffic from Wikipedia disproportionately comprised of New Visits – about 33% higher than the site average.
On closer inspection, visitors from Wikipedia seemed to highly engage with Dorm Life content, on several levels:
- Pages / Visit – 63% higher than site average
- Time spent on the site – 4% higher than site average
- Bounce Rate – 31% lower (better) than site average
Linking your site and Wikipedia is a well worn play in the SEO handbook, but it didn’t occur to us that Wikipedia could constitute a material stream of leads. We are pleasantly surprised.
Have you noticed Wikipedia contributing to your pipeline of leads in a meaningful way? If so, do you have any tricks for expanding that pipeline?
