News Flash: awesomeness a key factor in content-sharing

Sunday, February 21st, 2010 Posted in Uncategorized | Comments

Further proof that awesomeness is a key factor in virality, from a study on what kind of New York Times articles get shared by readers the most: “People preferred e-mailing articles with positive rather than negative themes, and they liked to ...

Think naming a band is hard WSJ? Try naming a show about naming bands!

Thursday, February 18th, 2010 Posted in Uncategorized, comedy, current events, media coverage | Comments

Apparently, it is hard to find a name for a band. Problem is, as the Wall Street Journal reported today, all the good names are taken. We ran into this problem too, and wrote about it - and our unique, rigorous, ...

MaxxIQ: Now Rolling

Wednesday, October 7th, 2009 Posted in Uncategorized | Comments

ASM has created and produced the first season of the trucking industry game show "Maxx IQ," in partnership with Fathom Communications, for Navistar International (NAV) . Hosted by Joe Elmore of Spike TV's HorsePower series, the show lets real drivers ...

Boxee Brings Dorm Life To Your TV

Thursday, September 10th, 2009 Posted in Uncategorized | Comments

Web TV on real TV! For Dorm Life fans accustomed to kicking back on the common room couch and watching the show on a laptop, a new day has dawned. Now - thanks to Boxee - you can kick ...

Fish Story

Thursday, September 3rd, 2009 Posted in Uncategorized, current events | Comments

[caption id="attachment_387" align="alignleft" width="224" caption="66-lbs-of-salmon"][/caption] ASM writing ace Jim Brandon is so good at, well, making things up, that we assumed he was taking some creative liberties when he emailed ASM HQ about the 40-pound Chinook salmon he'd caught on a ...

ASM + TV.com = Dorm Life on the iPhone!

Tuesday, August 18th, 2009 Posted in Uncategorized | Comments

. . Attention Span Media and CBS Interactive have partnered to bring Semester 1 and Semester 2 of Dorm Life to TV.com. . That's good news for a bunch of reasons, perhaps the best one being that Dorm Life fans can now ...

Dorm Life on last week’s Entertainment Weekly Must List

Monday, July 13th, 2009 Posted in Uncategorized | Comments

[caption id="attachment_345" align="alignnone" width="426" caption="Entertainment Weekly taps Dorm Life for weekly Must List"][/caption]

5 Reasons We Love Boxee

Monday, July 6th, 2009 Posted in Uncategorized | Comments

Boxee - fun to say, more fun to use. For those who haven't yet had the pleasure, Boxee is a media browser for PC, Mac, and Ubuntu computers optimized for the 10-foot viewing experience.  Whether your computer is connected to your ...

Dorm Life #9 on Hulu

Tuesday, June 9th, 2009 Posted in Uncategorized | Comments

[caption id="attachment_278" align="alignnone" width="598" caption="Dorm Life cracks Hulu Top Ten!"][/caption] As far as we know, this is the first time Dorm Life has cracked Hulu's Top Ten. Must be the enormous promotional budget we put behind it...Not! It's the audience - ...

Hulu as an Ad Agency?

Monday, June 8th, 2009 Posted in Uncategorized, ratings | Comments

Image via Wikipedia D7 shaped up to be quite the event.  The lineup (as always) was fantastic, and the discussions have been thought-provoking. The idea that most stood out to us came from Kara's sit-down with NBC CEO Jeff Zucker.  As Peter ...