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Good shows on the Web: worth 2.8x as much as prime-time TV

Wednesday, August 13th, 2008 Posted in video | Comments

This Inside Online Video starts with the exciting nugget at the heart of a recent Forrester Research report: prime-time TV advertising time goes for $25 per thousand views (CPM), while the best-produced shows garner $70 CPM on the Web. That ...

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