Video Views Surpass Searches, Yet Market Under-Monetized

Wednesday, February 25th, 2009 Posted in current events, video | Comments

Wow.  Well, we were given notice about a year ago that such a thing would come to pass, but it finally happened.  Online video views surpassed searches: November 2008 Video Views: 12.7 billion November 2008 Searches: 12.3 billion While the fact that video ...

MLB’s New Media Monetization Strategies

Tuesday, February 10th, 2009 Posted in Uncategorized | Comments

As NewTeeVee points out, Major League Baseball is definitely on the ball (count it!) when it comes to monetizing its content online.  According to the New York Times, the League grossed $60 million from streaming games to subscribers last year.  ...

Short-Form Ads

Monday, February 2nd, 2009 Posted in media coverage, video | Comments

We at ASM were tickled pink about the prospects for Miller High Life's 1 Second Super Bowl Ad.  In practice, however, we were a little disappointed.  Like the folks over at OnlineVideoWatch, a few of us missed the one 1-second ...

Marketing Decision Makers Eye Online Video

Tuesday, January 27th, 2009 Posted in video | Comments

Permission TV recently conducted a survey of more than 400 senior-level marketing decision makers, uncovering the following nuggets: 66.8% of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, >50% of respondents plan on implementing or extending ...

Standardizing Video Ad Formats

Thursday, January 22nd, 2009 Posted in video | Comments

Speaking of ROI, a great story on video advertising hit the wire last night.  "The Pool" - a consortium comprised of marketers such as Allstate, Capital One Financial, and Applebee's; and technology firms such as Microsoft, Yahoo, CBS Interactive, and ...

Drab Bus Rides and ROI

Wednesday, January 21st, 2009 Posted in Uncategorized | Comments

Riding the bus in to work this morning, two media factoids hit me right in the eyeballs, and set me a'thinking. I took my seat, Wall Street Journal in hand, and asked myself why the inside of the bus was so ...

Good shows on the Web: worth 2.8x as much as prime-time TV

Wednesday, August 13th, 2008 Posted in video | Comments

This Inside Online Video starts with the exciting nugget at the heart of a recent Forrester Research report: prime-time TV advertising time goes for $25 per thousand views (CPM), while the best-produced shows garner $70 CPM on the Web. That ...