The Day Old Media Died

Thursday, June 11th, 2009 Posted in current events, video | Comments

If you've got a few minutes, check out the first couple of verses of this nearly syllable-for-syllable adaptation of Don McLean's epic "The Day the Music Died."  Some clever, euphonious devil has reworked it as a eulogy for the fat ...

Wikipedia as a Lead Gen?

Wednesday, May 13th, 2009 Posted in ratings | Comments

Wikipedia has consistently ranked within the top-10 referrers for Dorm Life - something we never paid attention to, as we just assumed the traffic was comprised of Dorm Life fans who checked out the Wiki, then flowed into Dorm-Life.com. However, I ...

Bit.ly: Analytics Service Disguised as URL Compressor, Part Deux

Friday, May 8th, 2009 Posted in current events, ratings | Comments

This week, Bit.ly became the in-house URL compressor for Twitter, Marshall Kirkpatrick reports at ReadWriteWeb.  We wrote a few weeks ago that we love Bit.ly for the rich tracking and analytics it provides - apparently, we're not alone. Kirkpatrick quotes James ...

Dorm Life Retention Bests Rest of Top 50

Tuesday, March 31st, 2009 Posted in Uncategorized | Comments

We were intrigued by AdAge's piece on web video series (subscription required).  According to data compiled by TubeMogul, the average top-50 web series lost 64% of its viewers from episode 1 to episode 2.  What's more, less than 2 in ...

MLB’s New Media Monetization Strategies

Tuesday, February 10th, 2009 Posted in Uncategorized | Comments

As NewTeeVee points out, Major League Baseball is definitely on the ball (count it!) when it comes to monetizing its content online.  According to the New York Times, the League grossed $60 million from streaming games to subscribers last year.  ...

Short-Form Ads

Monday, February 2nd, 2009 Posted in media coverage, video | Comments

We at ASM were tickled pink about the prospects for Miller High Life's 1 Second Super Bowl Ad.  In practice, however, we were a little disappointed.  Like the folks over at OnlineVideoWatch, a few of us missed the one 1-second ...

Superbowl Ads and Big Seed Marketing Theory

Thursday, January 29th, 2009 Posted in Uncategorized | Comments

In this article and podcast, Yahoo! Research scientist and Columbia University professor Duncan Watts explores an alternative to the volatile "viral marketing" model.  He argues that reliably reproducing viral hits such as Star Wars Kid, Numa Numa, and the like ...

Marketing Decision Makers Eye Online Video

Tuesday, January 27th, 2009 Posted in video | Comments

Permission TV recently conducted a survey of more than 400 senior-level marketing decision makers, uncovering the following nuggets: 66.8% of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, >50% of respondents plan on implementing or extending ...