Wikipedia as a Lead Gen?

Wednesday, May 13th, 2009 Posted in ratings | Comments

Wikipedia has consistently ranked within the top-10 referrers for Dorm Life - something we never paid attention to, as we just assumed the traffic was comprised of Dorm Life fans who checked out the Wiki, then flowed into Dorm-Life.com. However, I ...

Good shows on the Web: worth 2.8x as much as prime-time TV

Wednesday, August 13th, 2008 Posted in video | Comments

This Inside Online Video starts with the exciting nugget at the heart of a recent Forrester Research report: prime-time TV advertising time goes for $25 per thousand views (CPM), while the best-produced shows garner $70 CPM on the Web. That ...