Superbowl Ads and Big Seed Marketing Theory

Thursday, January 29th, 2009 Posted in Uncategorized | Comments

In this article and podcast, Yahoo! Research scientist and Columbia University professor Duncan Watts explores an alternative to the volatile "viral marketing" model.  He argues that reliably reproducing viral hits such as Star Wars Kid, Numa Numa, and the like ...

NYT looks out of touch re: web series

Tuesday, August 26th, 2008 Posted in Uncategorized | Comments

True, the swirl of activity on the online video front is frenzied enough to bewilder a competent air-traffic control crew, but Tilzy.tv's Colin McDonald has it right in calling out the NYT's Virginia Heffernan for the confusion evident in her ...