MLB’s New Media Monetization Strategies

Tuesday, February 10th, 2009 Posted in Uncategorized | Comments

As NewTeeVee points out, Major League Baseball is definitely on the ball (count it!) when it comes to monetizing its content online.  According to the New York Times, the League grossed $60 million from streaming games to subscribers last year.  ...

Standardizing Video Ad Formats

Thursday, January 22nd, 2009 Posted in video | Comments

Speaking of ROI, a great story on video advertising hit the wire last night.  "The Pool" - a consortium comprised of marketers such as Allstate, Capital One Financial, and Applebee's; and technology firms such as Microsoft, Yahoo, CBS Interactive, and ...

Dorm Life holding steady as #1 web show on Hulu’s all-time list

Wednesday, October 22nd, 2008 Posted in comedy, ratings, video | Comments

Dorm Life continues to top Hulu's list of most popular web shows, staying just ahead of Joss Whedon's Dr. Horrible. In addition to topping the all-time list, DL is also perched at the apex of the weekly and monthly most-popular ...